Traditional lobbying and issue advocacy is a core competency of GTB. As former government officials we have been on the other side, the targets of lobbying efforts both effective and ineffective. While the issues and people may change, the keys to effective advocacy remain the same:
- Understand the client’s goals;
- Know the client’s issues;
- Know the government decision making process;
- Understand the politics;
- Identify the targets of your advocacy;
- Develop your message;
- Develop a strategic and tactical plan;
- Implement the plan by advocating forcefully but respectfully; and
- Be adaptable.
With unmatched experience and skill, we are able to effectively represent the interests of clients in the Legislature on both sides of the aisle, and before any Executive Agency of State Government. With your goals in mind, we will work with you to advance, defeat or modify legislation, regulations or government decisions that affect your interests.